DIY Marketing

You can do DIY Marketing!

A small business on a tight budget can save a lot of money doing all their own marketing. Sole traders can combine managing their marketing with networking. Increase your business profits by managing your own marketing, or combine hiring professionals for the tricky bits and doing the rest yourself.

“You don't need a corporation or a marketing company to brand you now: you can do it yourself” ―  Ray Allen

MANY DIY OPTIONS ARE AVAILABLE

• FREE online apps and resources can help you quickly and easily make your own publicity images, text, and other content.
  
• Online shops and services can help you create and print advertising, stationery, and promotional items.
• FREE Social media sites and many other online places can help you connect with customers.
• Website builders can help you to easily create your own Website, online shop, or Blog – with FREE options available.
• Business focused websites can help you create a FREE newsletter, surveys or forms for clients, and many other useful small business items.
• There are also many many wonderful websites available online that can help you with every step of the process. Topics like how to create branding, copyright, what to write, what to put on Social Media, or your Blog, etc etc.
  

All it takes to make the most of the available opportunities is a little time to upskill, and a willingness to explore what may work for you and your customers.

“Marketing is really just about sharing your passion.”
―Michael Hyatt

MY TOP 7 DIY MARKETING TIPS

• Start Slow with What You Know: gradually build your knowledge & skills 
  
• Have Consistent Branding: keep it similar across all media
  
• Utilise FREE Online resources: Check out the latest apps that can help you and/or your clients
  
• Utilise FREE Social media: go where-ever is appropriate for your clients  
  
• Have a Website, Blog, & business email – FREE options available
  
• Check with Customers: check what clients enjoy or want – check statistics, try different marketing options, try out content marketing...
  
• Make a Newsletter, PDF Booklets, eBooks, Video, Podcast, Postcards, Business Cards, Posters or anything else your clients may enjoy.
  
• Try it out! Give things a go & see if they work for you & your clients.
  

“Don’t be afraid to get creative & experiment with your marketing.” ―Mike Volpe

SOME HANDY WEBSITES

www.canva.com
pixabay.com
www.freepik.com
www.dropbox.com

www.vistaprint.co.nz
mailchimp.com
www.techradar.com
www.openoffice.org

“Make your marketing so useful people would pay you for it.” ―  Jay Baer